Comments for Digital Tonto

Comment on How Traditional Media Can Make the Transition to Digital Successfully by Greg

Greg — Wed, 10 Mar 2010 16:20:16 +0000

Dima,

It’s an excellent point, although digital video still has metrics problems, especially with psychographics.

In any case, you’re absolutely right. Digital information lends itself to media mix evaluation much better than analog and atomized media do.

- Greg

Comment on How Traditional Media Can Make the Transition to Digital Successfully by Dmytro

Dmytro — Wed, 10 Mar 2010 15:33:04 +0000

There is one more point to view on digital transition. While moving to digital it’s crucial to see other opportunities that are not content production. On the web content goes along with services and integration and it’s not the thing that were common in TV or Press.
Digital incarnations of traditional media will compete with services such as mail, search, social networks and others. And this competition is not the same as TV vs Press. In digital world there are the same metrics for (mostly) any kind of activity. There is no gaps such as between TV and press.
So traditional media have to provide their digital products with some new features and put these features in business models to survive.
Dmytro´s last blog ..присядьте!

Comment on 6 Ways to Spot False Gurus by Greg

Greg — Wed, 10 Mar 2010 14:21:59 +0000

Stephanie,

I agree. Going through the hardship of doing something everyday gives you insight that false gurus can’t match.

- Greg

Comment on 6 Ways to Spot False Gurus by Stefanie

Stefanie — Wed, 10 Mar 2010 14:19:08 +0000

Great blog post!

I read a lot of the mentioned “gurus” but sometimes I find the most valuable information coming from case studies where emarketing managers/directors in the trenches detail “real world” examples of putting theory into practice.

I find this provides some of the most actionable information vs. the theoretical “guru” advice.

Thanks.
Stefanie´s last blog ..SRKellyOnline: Great blog post – 6 Ways to Spot False Gurus http://ow.ly/1gwAl from @digitaltonto #emarketing

Comment on 6 Ways to Spot False Gurus by Greg

Greg — Wed, 10 Mar 2010 10:53:59 +0000

Thanks, Stanek.

- Greg

Comment on 6 Ways to Spot False Gurus by Stan

Stan — Wed, 10 Mar 2010 08:52:49 +0000

Great post, Greg! Valuable and I had real fun reading it. Thanks!

Comment on The Semantic Web by Greg

Greg — Wed, 10 Mar 2010 07:22:20 +0000

Peyman,

Thanks for your input. I agree that semantic technologies are going slower than the web, but as they are being integrated into the existing technology, they are more prevalent than you might think.

- Greg

Comment on The Semantic Web by Peyman Mohajerian

Peyman Mohajerian — Wed, 10 Mar 2010 07:06:17 +0000

I think this technology is vital and already in existence within different paradigms, many of the fundamentals of software integrations, e.g. WebServices, are already addressing this problem but in a more domain specific manner.
Just like coming up with a universal prototype for wireless communication was a challenge for a while due to different interests, semantic web is also facing conflicting interests.
But eventually the ground-up (or bottom-up) pressure to have a more formalized universal language will prevail.
Obviously evolution of this technology has not been like the internet itself, but rather slow and incremental, so some of the analogies are misleading.

Comment on 6 Ways to Spot False Gurus by Greg

Greg — Wed, 10 Mar 2010 06:19:45 +0000

Irwin,

That’s a very good question that only a guru would know the answer to. Unfortunately, I am not one:-)

- Greg

Comment on 6 Ways to Spot False Gurus by Irwin R. Kramer

Irwin R. Kramer — Wed, 10 Mar 2010 02:44:38 +0000

If I only fit five of the six criteria, would that make me a false guru or would I get partial credit for being 17% truthful? ;=}
Irwin R. Kramer´s last blog ..Auto Scams