About Greg Satell

Back in the ’90′s, post-Soviet Europe was being transformed from a forgotten place behind the Iron Curtain to one of the most dynamic, fast growing regions of the world.  They were high on enthusiasm and ability yet short of expertise and so were eager to bring the top talent in from the West to help them.

Unfortunately, none of those people were available, so I came instead.  Since I first arrived in Eastern Europe in 1997 I’ve lived and worked in Poland, Ukraine, Russia and Turkey and done just about everything in media and advertising you can think of.

I’ve run large scale media businesses in Digital, Print, and Outdoor, advised multinational corporations on business strategy, got caught up in a revolution, negotiated with the Lugansk mafia and drank vodka with the KGB (hint: if you’re going to drink what they drink, eat what they eat).

More recently, I returned to the US where I’m SVP Strategy and Innovation at Moxie, but the ideas here remain my own and do not reflect those of my company, VivaKi or Publicis Groupe.

If you’d like to know more about me, please visit my LinkedIn profile or follow me on twitter: @DigitalTonto .