Comments on: Why Marketing Has Changed… Forever

By: Greg

Greg — Tue, 26 Feb 2013 13:57:58 +0000

Indeed it has. Agencies are hiring journalists as well.

- Greg

By: Kuldip Singh

Kuldip Singh — Tue, 26 Feb 2013 10:15:45 +0000

Brands are now hiring journalists in their marketing department. Marketing has changed.

By: Greg

Greg — Fri, 22 Feb 2013 12:25:31 +0000

Sure. No problem.

Good luck with it.

- Greg

By: Shay

Shay — Fri, 22 Feb 2013 12:20:18 +0000

I blog also and I’m composing something similar to this particular
blog, “Why Marketing Has Changed… Forever
| Digital Tonto”. Will you care in cases where I personallymake use of a lot of of your concepts?
Thanks for your time -Franchesca

By: Greg

Greg — Mon, 18 Feb 2013 14:35:14 +0000

Thanks for sharing.

- Greg

By: Neno

Neno — Mon, 18 Feb 2013 09:55:40 +0000

any proof that decision is made based on brand’s internet marketing activities (not by asking theri friends via email or facebook)?
all I’ve ever seen is that people are surfing more. which basically means nothing cause it’s too wide.

than it’s “the community”.
well, how about dr. marten’s community? Vespa community? Citroen AMI? Harley Davidson? Walkman? I could go on for decades. these are all communities that were built with traditional advertising and lasted for decades. and these communities are defined on the terms new-media prophets define community, not some old definition that anyone can call outdated.
not one single brand built with “new media” (if there is one) lasted that long.
besides, Coca-Cola as a case-study for building biiiiig fan base on Facebook (80 million). out of 4 billion drinkers!!!!!! that’s peanuts. that’s not success. one Superbowl commercial gets more. if it’s great, iz has even longer effect.

marketing people seem to forget that people are using new media/technology to AVOID advertising. so engagement model is actually interuption model rediscovered.

on the other hand Kahneman proved that internet searching de-motivates the decision. solely because of the too big amount of info. and people thant refer to their trustees – and none of them are brands, or communicity, or ecosystem. it’s the guy down the road with toothpick in his mouth.

if, we’re taking sides I’m afraid Hoffman is more right.
if not, than Wieden is right – old and new must work together – old to spread, new to narrow it.

By: Greg

Greg — Thu, 14 Feb 2013 14:24:04 +0000

As always, Interesting ideas Sergei.

- Greg

By: Sergei P.

Sergei P. — Thu, 14 Feb 2013 14:19:02 +0000

Greg,

Let me add some thoughts.

I think the Nike+ strategy is absolutely true but I’d like to modify their slogans a little bit: “Brand+ Knowledge and Activity” and “Brand+ Relationships and Community”.

In practice if consumer applies to Internet to make a decision, so new strategy might be “Brand+ Digital Assets” …

Sergei

By: Greg

Greg — Wed, 13 Feb 2013 18:02:48 +0000

Sounds cool Kim. Good luc with it!

- Greg

By: Sergei P.

Sergei P. — Wed, 13 Feb 2013 15:46:55 +0000

Greg,

Good read. So, instead of “Be satisfied” (Be cool) new consumer’s paradigm is “Stay motivated, challenged and connected” (Nike+).

Instead of “Brand” we have “Brand+Activity” and “Brand+Community” (Nike+). Is this a new strategy on saturated and innovated markets?

Does the “Brand+ecosystem (activity & community)” mean “New value” for consumer? What is this New value? – To be “motivated, challenged and connected”???

So, human being for his self-realization and survival needs today not the product but motivation for creativity?

How difficult to be Cool on falling markets and overwhelming commodities wealth )
Only emotional drive stays a real coin of happiness… )

Sergei