As Kurzweil said, all technologies are becoming information technologies, even energy.

- Greg

I do read the Hypernets blog and, although I’m not so sure about the “hypernet” nomenclature, I do agree wholeheartedly with the narrative.

I also read your post (very good!) and agree strongly that the rational model is broken, and have written about it (i.e. http://www.digitaltonto.com/2011/the-new-psychology-of-marketing/) however I think the tech issue is somewhat different.

First you have the usability issue, which is related, but different than what David Brooks has written about, then you have the problem of disruption, which is very difficult, if not impossible, to plan for.

So while it’s important to design products with a realistic view of human nature, that won’t immunize you from disruption, due to the singularity or anything else.

- Greg

I recently addressed similar ideas in my own blog (building products that enhance society’s ability to cope with a rapid cognitive evolution), and I think you are absolutely right about how the road to singularity will also effect the time horizon on sustainable value propositions.

And, while I think there is a strong argument that can be made for this shift necessitating more business model agility–I don’t think the prospect of slowing things down is a lost cause. In fact, I think we can build models with more staying power by building respect for what David Brooks calls ‘the social fabric’ into our product strategies. Would love to hear your reaction to my post.

And in the meantime, I look forward to digging into Kaplan and some of your other sources. Also, since you discussed Google’s business model–check out Roger McNamee and Mike Maples new hypernets blog, if you haven’t yet. They offer some nice insights on how Google and some of the other web giants will have to shift their models as we get deeper into mobile web territory, and eventually hypernet territory (http://rogerandmike.com/).

Have a good week.

- Greg

Yep – I find the Cynefin Framework very useful – I keep getting drawn to the chaotic domain

Perhaps the best presentation of the Cynefin framework is by @snowded (Dave Snowden) himself on the link below –

http://www.youtube.com/watch?v=N7oz366X0-8

I also read your post and loved it! Tweeted it too:-)

- Greg

The Cynefin framework provides a good way of thinking about operational models in different contexts. A rapidly changing and uncertain world means we need to shift operational models into the complex – experimental domain http://en.wikipedia.org/wiki/Cynefin

At the same time as you I have been exploring some of the network effects creating the singularity – see “Apocalypse: The Network Event Horizon” on the link below

http://martinking.wordpress.com/2012/05/06/apocalypse-the-network-event-horizon/