Comments on: The Wall Streetization of Marketing http://www.digitaltonto.com/2011/the-wall-streetization-of-marketing/#utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 17 May 2013 22:02:20 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Greg http://www.digitaltonto.com/2011/the-wall-streetization-of-marketing/comment-page-1/#comment-6299 Greg Fri, 25 Mar 2011 16:33:38 +0000 http://www.digitaltonto.com/?p=3217#comment-6299 Thanks Rich. Much appreciated!

- Greg

]]> By: Rich Miller http://www.digitaltonto.com/2011/the-wall-streetization-of-marketing/comment-page-1/#comment-6297 Rich Miller Fri, 25 Mar 2011 13:48:09 +0000 http://www.digitaltonto.com/?p=3217#comment-6297 Greg,
Once again, you’ve nailed it! “What was once a discipline that prided itself on its ideas, has become one that reveres numbers it doesn’t truly understand.” That is so true!

You are truly a breath of fresh air and I always enjoy your insightful commentary.

Regards,
Rich

]]> By: Greg http://www.digitaltonto.com/2011/the-wall-streetization-of-marketing/comment-page-1/#comment-6105 Greg Tue, 01 Mar 2011 21:22:54 +0000 http://www.digitaltonto.com/?p=3217#comment-6105 Thanks Hayk. Mandelbrot’s book is very good and surprisingly readable. There’s also a new book out about the “quants” that’s also great: http://www.amazon.com/Quants-Whizzes-Conquered-Street-Destroyed/dp/0307453383/ref=sr_1_1?ie=UTF8&qid=1299014539&sr=8-1

- Greg

]]> By: Hayk http://www.digitaltonto.com/2011/the-wall-streetization-of-marketing/comment-page-1/#comment-6104 Hayk Tue, 01 Mar 2011 21:18:14 +0000 http://www.digitaltonto.com/?p=3217#comment-6104 Amazing article!

I know couple of marketing “experts” whom I will vividly recommend reading this piece. Many of those so-called experts open and close their mouthes with terminology that prominently features ROMI (Return on Marketing Investment), etc.

As you said is clearly, their overreliance on numbers, formulas, quantifications (for example, using Google Analytics for online marketing) makes them self-inportant and proud. Many of those experts, as they know the stereotypical approach of marketing being less “tangible” in terms of results, try to portray their models and formulas as a new age, scientified marketing.

All models including Bachelor’s original model, stories of Hurst, Markowitz as well as Eugene Fama and the bullwarks of modern financial theory of Wall Street such as CAPM, Black-Scholes and MPT can be found in a book I cannot recommend higher, “Misbehaviour of Markets” (http://www.amazon.com/Misbehavior-Markets-Fractal-Financial-Turbulence/dp/0465043577/ref=cm_cr_pr_product_top) by the same genius of Mandelbrot. It is a must-read for anyone who cares to know more about our modern markets from financial and economic points of view.

Cheers,
H.

]]> By: Greg http://www.digitaltonto.com/2011/the-wall-streetization-of-marketing/comment-page-1/#comment-6029 Greg Wed, 23 Feb 2011 12:44:21 +0000 http://www.digitaltonto.com/?p=3217#comment-6029 Thanks Spiro!

I like 2 stories about Jack Welch: One which everybody knows and another which few people know:

The first is that when he came in as CEO of GE he decided that they needed to be #1 or #2 in every business they competed in or get out.

The second is that eventually they had to discontinue the idea because managers learned how to game the system. If they were not #1 or #2, they would simply re-segment the market so that they were.

Numbers are anything but objective:-)

- Greg

]]> By: Spiro Spiliadis http://www.digitaltonto.com/2011/the-wall-streetization-of-marketing/comment-page-1/#comment-6026 Spiro Spiliadis Wed, 23 Feb 2011 10:15:55 +0000 http://www.digitaltonto.com/?p=3217#comment-6026 Marketing with numbers over extended turns marketing into manipulation.

P.S. I really enjoy how you curate and tell a story, your a very good blogger and writer.

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