Comments on: The ROI of Social Broadcast

By: Mark "The Hunk" Mulholland

Mark "The Hunk" Mulholland — Thu, 01 Apr 2010 20:49:24 +0000

Greg,
Great story – I know that you think I should incorporate social networking into my business. I KNOW THAT YOU ARE RIGHT! Just need to get off my a**. You are my Moses. Please keep guiding me.

Thanks
Mark “I lied I’m not really a hunk” Mulholland

By: Greg

Greg — Thu, 01 Apr 2010 20:07:47 +0000

Lisa,

Thanks for your support. It’s much appreciated.

- Greg

By: Lisa

Lisa — Thu, 01 Apr 2010 18:27:49 +0000

Hi Greg,
Great story and I checked out his site – very talented guy.
You have a gift of getting your point across in a way that is easy to understand.
I hope the journey will be worth it – I can tell you I am working very hard to get there!
I wish the same for you.
Sincerely,
Lisa

By: Eric Goldman

Eric Goldman — Wed, 31 Mar 2010 19:19:43 +0000

Brian;
That’s no small feat and your success is well deserved. Just proves Einstein’s point about genius being 1% inspiration and 99% perspiration, doesn’t it?
.-= Eric Goldman´s last blog ..B2B Print Publishing: Looking for a Lifeboat =-.

By: Greg

Greg — Wed, 31 Mar 2010 19:10:20 +0000

Brian,

That’s some impressive activity! Congratulations!

- Greg

By: Brian Meeks

Brian Meeks — Wed, 31 Mar 2010 19:03:52 +0000

Eric,

You are absolutely right about the best part being, “Actions rarely produce significant ROI, but patterns of activity do.”

I have been blogging daily, 600-1200 words, and photos and grahics I create, every day for the last 87 days. I haven’t really done any marketing, but the mere act of being consistent has gotten me up to 100 daily readers. During that time I have developed my own ‘voice’, which some people seem to enjoy. I hadn’t thought about the value of having a pattern of activity until Greg pointed it out.

Brian

By: Greg

Greg — Wed, 31 Mar 2010 18:32:43 +0000

Eric,

I think you’re right. The key to a successful ROI effort is to understand the scale of what you’re doing. Measuring it shouldn’t get in the way of doing it, your transaction costs will exceed the benefits. However, at some point the process does have to get more formal.

- Greg

By: Greg

Greg — Wed, 31 Mar 2010 18:26:12 +0000

Brian,

Thanks. I’m glad you liked it. Hope to see you back!

- Greg

By: Eric Goldman

Eric Goldman — Wed, 31 Mar 2010 18:25:16 +0000

Greg;
Once again, thanks for an intriguing post. I think the most powerful line in it is, “Actions rarely produce significant ROI, but patterns of activity do.” It plays to a belief I have about judging people’s actions, which is to differentiate between behavior and character. A person does something weird once and you can put it down to behavior caused by a set of circumstances – they do it often it’s a part of their character. If you want to perform Social Media Marketing (SMM) well, you have to develop your Social Media “Character” and then “do” your SMM every day, and thereby gain your following one post, one tweet, one forum discussion or comment at a time. And in today’s work you can’t afford not to do any form of SMM, so in the end the ROI of the exercise is almost a moot point. I’m not saying you shouldn’t try to track it (helps to focus your effort on where it’s literally producing the most bang for your buck), but, like Pat, a guess is often good enough and it certainly beats not doing it because you can’t calculate the ROI.
.-= Eric Goldman´s last blog ..B2B Print Publishing: Looking for a Lifeboat =-.

By: Brian Meeks

Brian Meeks — Wed, 31 Mar 2010 17:45:34 +0000

Greg,

That was a wonderful article. The writing was clear, well organized, and an overall great read. Most blog posts speak in general terms or are theoretical. Hearing Pat’s story was a much better way to get the point across.

I am glad I have found your blog. I will have to check out some of your other articles.

Brian