Comments on: The Importance of Paying Attention http://www.digitaltonto.com/2010/the-importance-of-paying-attention/#utm_source=feed&utm_medium=feed&utm_campaign=feed At the Crossroads of Media, Marketing and Technology... Fri, 30 Jul 2010 21:16:57 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Greg http://www.digitaltonto.com/2010/the-importance-of-paying-attention/comment-page-1/#comment-2799 Greg Wed, 24 Feb 2010 01:58:31 +0000 http://www.digitaltonto.com/?p=1238#comment-2799 Samundra, Thanks for the link. Interesting. - Greg Samundra,

Thanks for the link. Interesting.

- Greg

]]> By: Samudra http://www.digitaltonto.com/2010/the-importance-of-paying-attention/comment-page-1/#comment-2796 Samudra Tue, 23 Feb 2010 18:45:37 +0000 http://www.digitaltonto.com/?p=1238#comment-2796 " If more people asked, “what do I think I know and why do I think I know it?” a lot of misconceptions can be avoided." - So true! that line reminded me of this post i read today morning - http://jangosteve.com/post/380926251/no-one-knows-what-theyre-doing .-= Samudra´s last blog ..<a href="http://chaichaichai.wordpress.com/2010/02/13/world-domination/" rel="nofollow">World domination</a> =-. ” If more people asked, “what do I think I know and why do I think I know it?” a lot of misconceptions can be avoided.” – So true!

that line reminded me of this post i read today morning –
http://jangosteve.com/post/380926251/no-one-knows-what-theyre-doing
Samudra´s last blog ..World domination My ComLuv Profile

]]> By: Greg http://www.digitaltonto.com/2010/the-importance-of-paying-attention/comment-page-1/#comment-2664 Greg Mon, 08 Feb 2010 16:53:46 +0000 http://www.digitaltonto.com/?p=1238#comment-2664 Carina, Thanks. I'm glad you liked it. - Greg Carina,

Thanks. I’m glad you liked it.

- Greg

]]> By: Carina Pueyo http://www.digitaltonto.com/2010/the-importance-of-paying-attention/comment-page-1/#comment-2662 Carina Pueyo Mon, 08 Feb 2010 16:10:06 +0000 http://www.digitaltonto.com/?p=1238#comment-2662 The simplest things are often forgotten. I have liked the part where you say: Just because something is repeated often, doesn’t make it true! I totally agree. Although something was retweeted thousand times it is not more true! The simplest things are often forgotten. I have liked the part where you say: Just because something is repeated often, doesn’t make it true! I totally agree. Although something was retweeted thousand times it is not more true!

]]> By: Greg http://www.digitaltonto.com/2010/the-importance-of-paying-attention/comment-page-1/#comment-2495 Greg Sat, 23 Jan 2010 14:36:30 +0000 http://www.digitaltonto.com/?p=1238#comment-2495 That was pretty clueless:-) - Greg That was pretty clueless:-)

- Greg

]]> By: Lisa http://www.digitaltonto.com/2010/the-importance-of-paying-attention/comment-page-1/#comment-2494 Lisa Sat, 23 Jan 2010 14:04:04 +0000 http://www.digitaltonto.com/?p=1238#comment-2494 Hi Greg, Interesting article. Do you remember when coke introduced there "New Flavor" and it was horrible. Nobody paid attention there! Lisa Hi Greg,
Interesting article. Do you remember when coke introduced there “New Flavor” and it was horrible. Nobody paid attention there!
Lisa

]]> By: Rasul Sha'ir http://www.digitaltonto.com/2010/the-importance-of-paying-attention/comment-page-1/#comment-2358 Rasul Sha'ir Tue, 12 Jan 2010 14:51:06 +0000 http://www.digitaltonto.com/?p=1238#comment-2358 Greg, I like this. . . "trying to describe Kansas only by it's tornadoes". I thought about that for about 5 seconds and it made a boat load of sense. Keep the good stuff coming my friend. Greg, I like this. . . “trying to describe Kansas only by it’s tornadoes”. I thought about that for about 5 seconds and it made a boat load of sense. Keep the good stuff coming my friend.

]]> By: Greg http://www.digitaltonto.com/2010/the-importance-of-paying-attention/comment-page-1/#comment-2356 Greg Tue, 12 Jan 2010 04:06:14 +0000 http://www.digitaltonto.com/?p=1238#comment-2356 Scott, Thanks for your input, although I'm afraid that the notion that the "lack of professionalism will be replaced with real smarts and truth" might be a bit optimistic. In the advertising industry, many practitioners still believe in the "big con." Way too many take great joy in proclaiming that advertising affects the consumer, but not them because they're too clever. Fortunately, in my experience, the people who actually are care not only more successful professionally, but enjoy their jobs more. - Greg Scott,

Thanks for your input, although I’m afraid that the notion that the “lack of professionalism will be replaced with real smarts and truth” might be a bit optimistic. In the advertising industry, many practitioners still believe in the “big con.” Way too many take great joy in proclaiming that advertising affects the consumer, but not them because they’re too clever.

Fortunately, in my experience, the people who actually are care not only more successful professionally, but enjoy their jobs more.

- Greg

]]> By: Greg http://www.digitaltonto.com/2010/the-importance-of-paying-attention/comment-page-1/#comment-2355 Greg Tue, 12 Jan 2010 03:57:50 +0000 http://www.digitaltonto.com/?p=1238#comment-2355 Rasul, Thanks for the link to your post. I think it makes a also makes a larger point that I tried to make in <a href="http://www.digitaltonto.com/2009/chaotic-social-networks/" rel="nofollow">Chaotic Social Networks:</a> that the math that drives social networks is chaotic and much of what gets talked about is the turbulence. It's like describing Kansas only by it's tornadoes. "10% drives 90%" drives social networks, ecological systems, body chemistry and most other natural phenomena. Another interesting aspect is that the 90% also drives the 10% (which is why mass media is so effective). Thanks a lot for a very insightful comment and post. - Greg Rasul,

Thanks for the link to your post. I think it makes a also makes a larger point that I tried to make in Chaotic Social Networks: that the math that drives social networks is chaotic and much of what gets talked about is the turbulence. It’s like describing Kansas only by it’s tornadoes.

“10% drives 90%” drives social networks, ecological systems, body chemistry and most other natural phenomena. Another interesting aspect is that the 90% also drives the 10% (which is why mass media is so effective).

Thanks a lot for a very insightful comment and post.

- Greg

]]> By: Scott Brown http://www.digitaltonto.com/2010/the-importance-of-paying-attention/comment-page-1/#comment-2354 Scott Brown Mon, 11 Jan 2010 21:32:19 +0000 http://www.digitaltonto.com/?p=1238#comment-2354 Great article. The fact is our industry is so full of crap it's killing itself. On the creative side, the 'this is the way it's done' mentality solves yesterday's problems, maybe. It does nothing to get us to where we need to go tomorrow. Instead of facts and research, our 'gurus' spend time and money repeating what they saw in someone's Twitter feed. Hopefully, this lack in professionalism will be replaced with real smarts based on truth, not conjecture. My first article of yours and I will be back. Great stuff, Greg. All my best, Scott Brown Creative/Consumer Psychologist (master's candidate 2010) Great article. The fact is our industry is so full of crap it’s killing itself. On the creative side, the ‘this is the way it’s done’ mentality solves yesterday’s problems, maybe. It does nothing to get us to where we need to go tomorrow. Instead of facts and research, our ‘gurus’ spend time and money repeating what they saw in someone’s Twitter feed. Hopefully, this lack in professionalism will be replaced with real smarts based on truth, not conjecture.

My first article of yours and I will be back. Great stuff, Greg.

All my best,
Scott Brown
Creative/Consumer Psychologist (master’s candidate 2010)

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