Comments on: The Difference between Social Media and Social Networks

By: Greg

Greg — Fri, 30 Jul 2010 21:16:57 +0000

Thanks, Steve. You have a good weekend as well.

- Greg

By: steve olenski

steve olenski — Fri, 30 Jul 2010 20:28:03 +0000

Hey Greg,

Great post, natch…

Social Media, Social Media Marketing, Social Networks… whatever you want to call it will never be the magic elixir so many snake oil salesman and women profess it to be.

You have to have an integrated approach to any campaign, any endeavor… can’t just rely on Social (fill in the blank)… My God man why don’t people realize that?!?!

Thanks Greg!

Have a great weekend.
Steve O

By: Greg

Greg — Fri, 09 Jul 2010 04:55:13 +0000

Thanks, Roland. I’m glad you liked it.

- Greg

By: Roland Millward

Roland Millward — Thu, 08 Jul 2010 22:00:12 +0000

A very interesting post and highlights the need to understand social media before expecting too mucg from it.

Roland Millward
Roland Millward´s last [type] ..Twitter- The Value of Re-Tweeting RT

By: Greg

Greg — Wed, 16 Jun 2010 09:12:48 +0000

Thanks Alex.

Good luck to your friend.

- Greg

By: Alex Tagus

Alex Tagus — Wed, 16 Jun 2010 08:15:12 +0000

Hi Greg,

I totally agree with the “slow response” category. I have a friend who is a newbie in bookkeeping business. Unfortunately, she does’nt know how to get a clients of her own . She has a twitter account but no positive results. Therefore, she falls into the category of slow response. Nice post Greg!

Regards, Alex Tagus

By: Greg

Greg — Sat, 27 Mar 2010 07:03:18 +0000

Alex,

Thanks. A related, but almost totally overlooked point is the fact that Amazon is a far better example of a successful social network than Facebook is. Facebook has far more users but only a fraction of the revenues.

- Greg

By: Alex Barankevych

Alex Barankevych — Sat, 27 Mar 2010 06:53:01 +0000

Greg, thanks for the great insight. I am studying e-commerce right now and got a little tired of this teenage hype about social media. Some people even go as far as to say that thanks to Facebook Obama became a president. Isn’t it crazy?
To your list of drawbacks of social media as they are today I would add absence of objective evaluation tools. If it can’t be measured how can we tell it’s success?
Anyway, thanks for the great post. You’re in my Google Reader now .

By: Greg

Greg — Sun, 21 Mar 2010 22:12:04 +0000

Ricky,

Thanks for the support.

Retail definitely has different challenges. Technical sales requires more attention to each individual customer.

- Greg

By: Rick Schrynemeeckers

Rick Schrynemeeckers — Sun, 21 Mar 2010 17:42:44 +0000

Outstanding article! I got involved in this proces back in August of last year. It has been a steep learning curve, but I agree with all the things you have said. 1.) very labor intensive 2.) very low ROI 3.) slow to build.

I would add one more thought. Our area is a technical niche market in the oil & gas industry. My experience over the last 8 months is that when you move away from retail and into technical arenas things get even harder. But, maybe that is just my inexperience and lack of knowledge talking.