Comments on: What to do when Adwords doesn’t get results… http://www.digitaltonto.com/2009/what-to-do-when-adwords-doesnt-get-results/#utm_source=feed&utm_medium=feed&utm_campaign=feed At the Crossroads of Media, Marketing and Technology... Fri, 30 Jul 2010 21:16:57 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Athena http://www.digitaltonto.com/2009/what-to-do-when-adwords-doesnt-get-results/comment-page-1/#comment-270 Athena Tue, 15 Sep 2009 00:42:35 +0000 http://www.digitaltonto.com/?p=49#comment-270 Hi Orin, Thanks for your question. We analyse our "standing, stats and advertiser feedback" monthly. I would say it was approx. 3-4 months after we began analyzing stats and feedback that we made the decision to narrow the field as far as target membership (we're not talking viral readership here) . However recent evidence suggests we are getting increased global interest and from our stats, this is purely due to our articles which are fairly provocative in nature. Hope this helps! Athena Hi Orin,

Thanks for your question. We analyse our “standing, stats and advertiser feedback” monthly. I would say it was approx. 3-4 months after we began analyzing stats and feedback that we made the decision to narrow the field as far as target membership (we’re not talking viral readership here) . However recent evidence suggests we are getting increased global interest and from our stats, this is purely due to our articles which are fairly provocative in nature. Hope this helps!

Athena

]]> By: Greg http://www.digitaltonto.com/2009/what-to-do-when-adwords-doesnt-get-results/comment-page-1/#comment-147 Greg Fri, 04 Sep 2009 18:36:18 +0000 http://www.digitaltonto.com/?p=49#comment-147 Orin, I'm not sure I get your point, but thanks for visiting Digital Tonto and commenting. Have a nice weekend! -Greg Orin,

I’m not sure I get your point, but thanks for visiting Digital Tonto and commenting.

Have a nice weekend!

-Greg

]]> By: Orin http://www.digitaltonto.com/2009/what-to-do-when-adwords-doesnt-get-results/comment-page-1/#comment-144 Orin Fri, 04 Sep 2009 18:20:10 +0000 http://www.digitaltonto.com/?p=49#comment-144 To Athena (and Greg), How and when did you find out you were too broad or too global to be useful to advertisers? To Athena (and Greg),

How and when did you find out you were too broad or too global to be useful to advertisers?

]]> By: Greg http://www.digitaltonto.com/2009/what-to-do-when-adwords-doesnt-get-results/comment-page-1/#comment-13 Greg Wed, 12 Aug 2009 03:40:50 +0000 http://www.digitaltonto.com/?p=49#comment-13 Athena, I'm glad it worked out for you! Thanks for your comment. - Greg Athena,

I’m glad it worked out for you! Thanks for your comment.

- Greg

]]> By: Athena http://www.digitaltonto.com/2009/what-to-do-when-adwords-doesnt-get-results/comment-page-1/#comment-12 Athena Tue, 11 Aug 2009 23:52:48 +0000 http://www.digitaltonto.com/?p=49#comment-12 You have a valid point with regard to narrowing your target. When 45 MAGAZINE ONLINE first launched, we were receiving hits from across the globe and stretched our editorial content to match our unexpected readership. However from the advertiser's perspective, this somewhat diluted their target audience. Since narrowing our target audience to a specific group, advertisers have indicated they are happier with results. We'll continue to monitor our global interest of course and if we see any strong indicators, we'll rethink our strategy. Great Blog, congrats! You have a valid point with regard to narrowing your target. When 45 MAGAZINE ONLINE first launched, we were receiving hits from across the globe and stretched our editorial content to match our unexpected readership. However from the advertiser’s perspective, this somewhat diluted their target audience.

Since narrowing our target audience to a specific group, advertisers have indicated they are happier with results. We’ll continue to monitor our global interest of course and if we see any strong indicators, we’ll rethink our strategy.

Great Blog, congrats!

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