Comments on: How Magazine Publishers Can Transform Themselves into Digital Giants http://www.digitaltonto.com/2009/magazines_can_be_digital_giants/#utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 06 Feb 2012 10:23:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Greg http://www.digitaltonto.com/2009/magazines_can_be_digital_giants/comment-page-1/#comment-3511 Greg Fri, 04 Jun 2010 07:47:34 +0000 http://www.digitaltonto.com/?p=390#comment-3511 Johnathan, At some point, the "chinese wall" ceased to be a business practice and became a rallying cry. It's a shame. Thanks for your comment and have a great weekend. - Greg Johnathan,

At some point, the “chinese wall” ceased to be a business practice and became a rallying cry.

It’s a shame.

Thanks for your comment and have a great weekend.

- Greg

]]> By: Jonathan Lambert http://www.digitaltonto.com/2009/magazines_can_be_digital_giants/comment-page-1/#comment-3510 Jonathan Lambert Fri, 04 Jun 2010 06:17:44 +0000 http://www.digitaltonto.com/?p=390#comment-3510 Here, here! The great office divide — populated by a chasm about the size of france with a dragon at the bottom — between editorial and technology is the cause of so much politicking in media clients I've worked with. And that is the point — consumers don't care — only the results matter. So build one team, eh? .-= Jonathan Lambert´s last blog ..<a href="http://www.workhabit.com/labs/develpers-vs-engineers-technology-vs-solutions" rel="nofollow">Develpers vs. Engineers: Technology vs. Solutions</a> =-. Here, here! The great office divide — populated by a chasm about the size of france with a dragon at the bottom — between editorial and technology is the cause of so much politicking in media clients I’ve worked with. And that is the point — consumers don’t care — only the results matter. So build one team, eh?
.-= Jonathan Lambert´s last blog ..Develpers vs. Engineers: Technology vs. Solutions =-.

]]> By: Greg http://www.digitaltonto.com/2009/magazines_can_be_digital_giants/comment-page-1/#comment-1355 Greg Thu, 19 Nov 2009 15:39:30 +0000 http://www.digitaltonto.com/?p=390#comment-1355 Mike, Your point is well taken. Magazines have help up very well since the internet emerged. In fact, magazine market share has actually gone up in the US since 1996. So there is no reason to believe that the magazine model won't be viable for years to come. However, there are great prospects for publishers in digital media and very low opportunity costs. Moreover, usually less than half of the digital audience is duplicated with the print version, so a strong digital effort can reinforce the print products market position. - Greg Mike,

Your point is well taken. Magazines have help up very well since the internet emerged. In fact, magazine market share has actually gone up in the US since 1996. So there is no reason to believe that the magazine model won’t be viable for years to come.

However, there are great prospects for publishers in digital media and very low opportunity costs. Moreover, usually less than half of the digital audience is duplicated with the print version, so a strong digital effort can reinforce the print products market position.

- Greg

]]> By: Mike K http://www.digitaltonto.com/2009/magazines_can_be_digital_giants/comment-page-1/#comment-1352 Mike K Thu, 19 Nov 2009 14:23:32 +0000 http://www.digitaltonto.com/?p=390#comment-1352 The established print media will always resist moving into digital whilst they can get far greater advertising rates from print ad pages. Digital ad rates are pennies on the dollar compared to print. As Clayton Christenson proposed in Disruptive Innovation the established companies have far too much to lose to change entirely to digital, but new, sleeker start up company's will have great success.. I'm in print Media and digital is an essential part of what we do but we won't be giving up print anytime soon.... Mike The established print media will always resist moving into digital whilst they can get far greater advertising rates from print ad pages. Digital ad rates are pennies on the dollar compared to print.

As Clayton Christenson proposed in Disruptive Innovation the established companies have far too much to lose to change entirely to digital, but new, sleeker start up company’s will have great success..

I’m in print Media and digital is an essential part of what we do but we won’t be giving up print anytime soon….

Mike

]]> By: Greg http://www.digitaltonto.com/2009/magazines_can_be_digital_giants/comment-page-1/#comment-799 Greg Tue, 20 Oct 2009 02:59:46 +0000 http://www.digitaltonto.com/?p=390#comment-799 M.K. Carlson, I wouldn't be so sure. There are a lot of very talented Publishers. - Greg M.K. Carlson,

I wouldn’t be so sure. There are a lot of very talented Publishers.

- Greg

]]> By: M.K. Carlson http://www.digitaltonto.com/2009/magazines_can_be_digital_giants/comment-page-1/#comment-794 M.K. Carlson Tue, 20 Oct 2009 00:46:43 +0000 http://www.digitaltonto.com/?p=390#comment-794 You've got it right , but they won;t do it. New ownership is the key. You’ve got it right , but they won;t do it. New ownership is the key.

]]> By: Greg http://www.digitaltonto.com/2009/magazines_can_be_digital_giants/comment-page-1/#comment-738 Greg Fri, 16 Oct 2009 03:17:14 +0000 http://www.digitaltonto.com/?p=390#comment-738 атлично! Sure. Go ahead:-)) - Гриша атлично!

Sure. Go ahead:-))

– Гриша

]]> By: Polprav http://www.digitaltonto.com/2009/magazines_can_be_digital_giants/comment-page-1/#comment-737 Polprav Fri, 16 Oct 2009 01:46:56 +0000 http://www.digitaltonto.com/?p=390#comment-737 Hello from Russia! Can I quote a post in your blog with the link to you? Hello from Russia!
Can I quote a post in your blog with the link to you?

]]> By: Greg http://www.digitaltonto.com/2009/magazines_can_be_digital_giants/comment-page-1/#comment-706 Greg Tue, 13 Oct 2009 20:59:42 +0000 http://www.digitaltonto.com/?p=390#comment-706 John, Absolutely. We had great success with Sudoko and SMS. I think the possibilities will only increase with augmented reality. You readers can interact with 3D images through mobile phone cameras. - Greg John,

Absolutely. We had great success with Sudoko and SMS. I think the possibilities will only increase with augmented reality. You readers can interact with 3D images through mobile phone cameras.

- Greg

]]> By: John R http://www.digitaltonto.com/2009/magazines_can_be_digital_giants/comment-page-1/#comment-703 John R Tue, 13 Oct 2009 19:18:00 +0000 http://www.digitaltonto.com/?p=390#comment-703 Greg: Very good article. One question. Do you see multi-channel marketing coming into play more significantly in print by coupling digital ads (eg SMS adverstising) embedded as an extension of print in order to drive increased interaction and enagement with readers? John R Greg:

Very good article. One question. Do you see multi-channel marketing coming into play more significantly in print by coupling digital ads (eg SMS adverstising) embedded as an extension of print in order to drive increased interaction and enagement with readers?

John R

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