http://www.digitaltonto.com/2009/full-service-specialist-ad-agencies/#utm_source=feed&utm_medium=feed&utm_campaign=feed At the Crossroads of Media, Marketing and Technology... Fri, 30 Jul 2010 21:16:57 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.digitaltonto.com/2009/full-service-specialist-ad-agencies/comment-page-1/#comment-3948 Greg Mon, 26 Jul 2010 16:50:06 +0000 http://www.digitaltonto.com/?p=603#comment-3948 Thanks for sharing your insight. Thanks for sharing your insight.

]]> http://www.digitaltonto.com/2009/full-service-specialist-ad-agencies/comment-page-1/#comment-3945 Prof. Bernard Katz Mon, 26 Jul 2010 16:44:38 +0000 http://www.digitaltonto.com/?p=603#comment-3945 I'm surprised that this subject is still being kicked around. Back in 1971 I submitted a paper for a post graduate seminar in marketing titled, "The Effect of the Creative Boutique on Traditional Advertising Services." A major concludion was that like any specialized service or product, as long as the need exists there will a market. Full service agencies may lack, at any time, a specialty required to complete a project. That is where the specialty agency stands out. One cannot replace the other. They need each other to exist. I’m surprised that this subject is still being kicked around. Back in 1971 I submitted a paper for a post graduate seminar in marketing titled, “The Effect of the Creative Boutique on Traditional Advertising Services.”
A major concludion was that like any specialized service or product, as long as the need exists there will a market. Full service agencies may lack, at any time, a specialty required to complete a project. That is where the specialty agency stands out. One cannot replace the other. They need each other to exist.

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