Comments on: 5 things “New Media” can learn from “Old Media” http://www.digitaltonto.com/2009/5-things-%e2%80%9cnew-media%e2%80%9d-can-learn-from-%e2%80%9cold-media%e2%80%9d/#utm_source=feed&utm_medium=feed&utm_campaign=feed At the Crossroads of Media, Marketing and Technology... Fri, 30 Jul 2010 21:16:57 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Chris Cozea http://www.digitaltonto.com/2009/5-things-%e2%80%9cnew-media%e2%80%9d-can-learn-from-%e2%80%9cold-media%e2%80%9d/comment-page-1/#comment-2218 Chris Cozea Mon, 04 Jan 2010 14:19:32 +0000 http://www.digitaltonto.com/?p=99#comment-2218 Open-end συλλογισμός: Most Grigori(s) are 'Grisha' in Russian/(Eastern)Ukrainian. Most American Greg(s) could be Grigori(s). Nostalgic American Greg lives now in the Ukraine. And this is more like a haiku than proper deductive reasoning: the orange light of spring makes Kraina look gooden a Sandpiper smiles before migrating behind the mask of 'proffessor' Янукович we feel the grin of Putin Open-end συλλογισμός:

Most Grigori(s) are ‘Grisha’ in Russian/(Eastern)Ukrainian.
Most American Greg(s) could be Grigori(s).
Nostalgic American Greg lives now in the Ukraine.

And this is more like a haiku than proper deductive reasoning:

the orange light of spring makes Kraina look gooden
a Sandpiper smiles before migrating
behind the mask of ‘proffessor’ Янукович we feel the grin of Putin

]]> By: Greg http://www.digitaltonto.com/2009/5-things-%e2%80%9cnew-media%e2%80%9d-can-learn-from-%e2%80%9cold-media%e2%80%9d/comment-page-1/#comment-2195 Greg Mon, 04 Jan 2010 06:31:45 +0000 http://www.digitaltonto.com/?p=99#comment-2195 Chris, Thanks. How did you know my Russian name? - Grzes Chris,

Thanks. How did you know my Russian name?

- Grzes

]]> By: Chris Cozea http://www.digitaltonto.com/2009/5-things-%e2%80%9cnew-media%e2%80%9d-can-learn-from-%e2%80%9cold-media%e2%80%9d/comment-page-1/#comment-2190 Chris Cozea Sun, 03 Jan 2010 23:19:22 +0000 http://www.digitaltonto.com/?p=99#comment-2190 grishA, hoW neW mediA drawS froM olD mediA: http://www.youtube.com/watch?v=WxiOKKF721U&feature=player_embedded sO nokiA learninG froM googlE; therE iS nothinG neW about GooglE; just welL placeD engineerinG anD carefuL planninG (Friends, in case you lived on Earth II, Google HAS DEVELOPED THE HABIT OF RELEASING new beta services to the public blogging community SUCH AS Google Wave and Google Chrome OS. So, far from bringing out finished services, their 'new services' leverage from the support of the voluntarily creative community saying this is what we’re working on and we want you to be a part of it. Not since American Express invented travelers' cheques was anything like this so smartly self-serving and free loading... Learn Microsoft, learn, learn, learn! That's what Lenin said so many painful years ago...) peacE, yA maN, haV fuN lookinG fA sumsiN neW, buuuuT snaP ouT oF iT! chriS cozeA www.AltaCineVision.com www.estateblishments.com www.WorldTouristTv.com (P.S. Suggested future topic for you, Grisha: "Ten Things Apple Learned from the Church of Scientology...) grishA,

hoW neW mediA drawS froM olD mediA:

http://www.youtube.com/watch?v=WxiOKKF721U&feature=player_embedded

sO nokiA learninG froM googlE; therE iS nothinG neW about GooglE; just welL placeD engineerinG anD carefuL planninG

(Friends, in case you lived on Earth II, Google HAS DEVELOPED THE HABIT OF RELEASING new beta services to the public blogging community SUCH AS Google Wave and Google Chrome OS. So, far from bringing out finished services, their ‘new services’ leverage from the support of the voluntarily creative community saying this is what we’re working on and we want you to be a part of it. Not since American Express invented travelers’ cheques was anything like this so smartly self-serving and free loading… Learn Microsoft, learn, learn, learn! That’s what Lenin said so many painful years ago…)

peacE, yA maN, haV fuN lookinG fA sumsiN neW, buuuuT snaP ouT oF iT!

chriS cozeA

http://www.AltaCineVision.com
http://www.estateblishments.com
http://www.WorldTouristTv.com

(P.S. Suggested future topic for you, Grisha: “Ten Things Apple Learned from the Church of Scientology…)

]]> By: Greg http://www.digitaltonto.com/2009/5-things-%e2%80%9cnew-media%e2%80%9d-can-learn-from-%e2%80%9cold-media%e2%80%9d/comment-page-1/#comment-2186 Greg Sun, 03 Jan 2010 21:30:46 +0000 http://www.digitaltonto.com/?p=99#comment-2186 David, I imagine that's tough. Have you thought about pitching them an insert. Psychologically, it's less controversial because you aren't taking up "their space" but adding to the product. - Greg David,

I imagine that’s tough. Have you thought about pitching them an insert. Psychologically, it’s less controversial because you aren’t taking up “their space” but adding to the product.

- Greg

]]> By: David Morgan http://www.digitaltonto.com/2009/5-things-%e2%80%9cnew-media%e2%80%9d-can-learn-from-%e2%80%9cold-media%e2%80%9d/comment-page-1/#comment-2183 David Morgan Sun, 03 Jan 2010 19:46:39 +0000 http://www.digitaltonto.com/?p=99#comment-2183 Re: "ironically, Google had the same idea and was actively pitching it a few years ago". I looked at what Google tried - which 'was' Google adword ads slotted in a newspaper. My idea was to let small businesses be a bit more creative with their own newspaper ad. Not restricted by the Google rules, newspaper fonts or expert ad designer's templates. My problem was my only way to pitch my idea was at the front door -effectively to ad sales people. Not the newspaper owners. I would need my ad visible everyday and for free - for bringing customers to them. Otherwise to pay for an ad to bring ads to a newspaper doesn't make financial sense. Re: “ironically, Google had the same idea and was actively pitching it a few years ago”.

I looked at what Google tried – which ‘was’ Google adword ads slotted in a newspaper.

My idea was to let small businesses be a bit more creative with their own newspaper ad. Not restricted by the Google rules, newspaper fonts or expert ad designer’s templates.

My problem was my only way to pitch my idea was at the front door -effectively to ad sales people. Not the newspaper owners.

I would need my ad visible everyday and for free – for bringing customers to them. Otherwise to pay for an ad to bring ads to a newspaper doesn’t make financial sense.

]]> By: Greg http://www.digitaltonto.com/2009/5-things-%e2%80%9cnew-media%e2%80%9d-can-learn-from-%e2%80%9cold-media%e2%80%9d/comment-page-1/#comment-2181 Greg Sun, 03 Jan 2010 15:49:38 +0000 http://www.digitaltonto.com/?p=99#comment-2181 Chris, Interesting points. Thanks for your input. - Greg Chris,

Interesting points. Thanks for your input.

- Greg

]]> By: Chris Cozea http://www.digitaltonto.com/2009/5-things-%e2%80%9cnew-media%e2%80%9d-can-learn-from-%e2%80%9cold-media%e2%80%9d/comment-page-1/#comment-2180 Chris Cozea Sun, 03 Jan 2010 15:34:51 +0000 http://www.digitaltonto.com/?p=99#comment-2180 Let’s brush aside for a moment the dichotomy between old and new media and pay awe-mage to those that made media portability so awesome: the USB flash drives are their tangible result (right now, wow, etc). Let’s me suggest a little movie for your mind’s eyes. You woke up after a night sleep, so you’re back to the generally accepted reality where you have a more or less established persona. Let me include me in this reality so I can generalize and say that WE SPEND MOST OF OUR LIFE PERFORMING LEARNED BEHAVIOUR. Of course, the alternative is unimaginable or at least unacceptable. Because we obey the law of the path of least resistance we (could/should) focus our (best) efforts toward doing something that would improve our condition (comfort, security, prestige, etc). Every one of us has something to offer to the rest of us and the simplest way to define it, or at least to tag it, is: attention, mindfulness, consciousness – something like that. God, wife/husband, children and marketers fight endlessly for our attention. Yes, our precious (and time-limited) attention could be considered a commodity. And, yes, media is magic. It started off as scratches on the wooden stick, paint on the cave walls; it became art, then ars combinatoria, Pythagorean encryptions, and what not. But it might suffice to say that the medium of art (media) ended up as a mathematical application. And math and physics had to reach incredible levels of thought sophistication that could be miraculously applied in every day life; let’s say as quantum tunneling is used to erase memory cells in the USB flash drives. The moments of awe are those when we can do something that we haven’t experienced before. I know of one man who was capable of that on a basis of activating his own will: Grigori Perelman. Grisha has (unintentionally) taught me that media has a dimension that we often tend to forget about: ethics. We are capable of extraordinary feats and technologically have become so advanced that humankind should be able to solve its problems in a few years. True, it’s hard to think for yourself when others do it for you faster and less expensively. But as mentally dichotic creatures we become more and more entangled into the confusion vortex of recorded media. The simplicity of choosing between good and bad or between goodness and evil is eroded implacably by what we could consider manipulative media. We came a long way from ancient scrolls and Gutenberg’s printed bible, but where are we now? Media does the following thing to us: it’s imposing its redundancy on our most precious…commodity: our attention. The act of navigating though a huge deluge of mostly inert data makes our lives considerably wasted. Media’s (both) systematic and chaotic attack on our sensorial perception goes one step farther: evocative redundancy. Media has definitely become a technology of manipulation (no, I’m not original by saying that), but we still have it within us to stop for a moment and not unlike Grisha Perelman contemplate the virtue of honesty. Our huge brains do not make us human, but seeking honesty could confer that onto us. With practically inert devices as USB flash drives we could carry along with us millions of British encyclopedias. A mini solar panel could activate what inside that flash stick and (very soon) be able to be connected to an audio-visual-olfactory 3D screen in our brain. Finally, I only have one question: who’s in charge of the O/I switch to that media? Let’s brush aside for a moment the dichotomy between old and new media and pay awe-mage to those that made media portability so awesome: the USB flash drives are their tangible result (right now, wow, etc).
Let’s me suggest a little movie for your mind’s eyes. You woke up after a night sleep, so you’re back to the generally accepted reality where you have a more or less established persona. Let me include me in this reality so I can generalize and say that WE SPEND MOST OF OUR LIFE PERFORMING LEARNED BEHAVIOUR. Of course, the alternative is unimaginable or at least unacceptable. Because we obey the law of the path of least resistance we (could/should) focus our (best) efforts toward doing something that would improve our condition (comfort, security, prestige, etc). Every one of us has something to offer to the rest of us and the simplest way to define it, or at least to tag it, is: attention, mindfulness, consciousness – something like that. God, wife/husband, children and marketers fight endlessly for our attention. Yes, our precious (and time-limited) attention could be considered a commodity.
And, yes, media is magic. It started off as scratches on the wooden stick, paint on the cave walls; it became art, then ars combinatoria, Pythagorean encryptions, and what not. But it might suffice to say that the medium of art (media) ended up as a mathematical application. And math and physics had to reach incredible levels of thought sophistication that could be miraculously applied in every day life; let’s say as quantum tunneling is used to erase memory cells in the USB flash drives.
The moments of awe are those when we can do something that we haven’t experienced before. I know of one man who was capable of that on a basis of activating his own will: Grigori Perelman. Grisha has (unintentionally) taught me that media has a dimension that we often tend to forget about: ethics. We are capable of extraordinary feats and technologically have become so advanced that humankind should be able to solve its problems in a few years.
True, it’s hard to think for yourself when others do it for you faster and less expensively. But as mentally dichotic creatures we become more and more entangled into the confusion vortex of recorded media. The simplicity of choosing between good and bad or between goodness and evil is eroded implacably by what we could consider manipulative media.
We came a long way from ancient scrolls and Gutenberg’s printed bible, but where are we now? Media does the following thing to us: it’s imposing its redundancy on our most precious…commodity: our attention. The act of navigating though a huge deluge of mostly inert data makes our lives considerably wasted. Media’s (both) systematic and chaotic attack on our sensorial perception goes one step farther: evocative redundancy. Media has definitely become a technology of manipulation (no, I’m not original by saying that), but we still have it within us to stop for a moment and not unlike Grisha Perelman contemplate the virtue of honesty.
Our huge brains do not make us human, but seeking honesty could confer that onto us. With practically inert devices as USB flash drives we could carry along with us millions of British encyclopedias. A mini solar panel could activate what inside that flash stick and (very soon) be able to be connected to an audio-visual-olfactory 3D screen in our brain.
Finally, I only have one question: who’s in charge of the O/I switch to that media?

]]> By: Greg http://www.digitaltonto.com/2009/5-things-%e2%80%9cnew-media%e2%80%9d-can-learn-from-%e2%80%9cold-media%e2%80%9d/comment-page-1/#comment-2167 Greg Sat, 02 Jan 2010 03:30:02 +0000 http://www.digitaltonto.com/?p=99#comment-2167 Jeff, Thanks for your input and best of luck in the New Year. - Greg Jeff,

Thanks for your input and best of luck in the New Year.

- Greg

]]> By: Jeff Cotrupe http://www.digitaltonto.com/2009/5-things-%e2%80%9cnew-media%e2%80%9d-can-learn-from-%e2%80%9cold-media%e2%80%9d/comment-page-1/#comment-2161 Jeff Cotrupe Fri, 01 Jan 2010 19:26:10 +0000 http://www.digitaltonto.com/?p=99#comment-2161 Greg, right with you http://www.talentzoo.com/news.php?articleID=2417 and I'd send you a link to an even more strongly-worded entry but SEO Shootout no longer exists. (Happy to send you a PDF of it, though.) My site's lead message is about interactive + traditional strategies because I respect continue to deploy both. One thing the "everything that happened before 2009 is dead" crowd forgets, or maybe never knew, is that regardless of medium you still have to be able to write and craft an integrated cross-platform message. Greg, right with you http://www.talentzoo.com/news.php?articleID=2417 and I’d send you a link to an even more strongly-worded entry but SEO Shootout no longer exists. (Happy to send you a PDF of it, though.) My site’s lead message is about interactive + traditional strategies because I respect continue to deploy both. One thing the “everything that happened before 2009 is dead” crowd forgets, or maybe never knew, is that regardless of medium you still have to be able to write and craft an integrated cross-platform message.

]]> By: Greg http://www.digitaltonto.com/2009/5-things-%e2%80%9cnew-media%e2%80%9d-can-learn-from-%e2%80%9cold-media%e2%80%9d/comment-page-1/#comment-2082 Greg Wed, 23 Dec 2009 23:00:20 +0000 http://www.digitaltonto.com/?p=99#comment-2082 David, You bring up a very good point about Geo-location. Theoretically, Google should be able to geolocate ads very well, but they seem to be having problems. I don't know why that is, but geolocation of media and ads seems to be gaining traction so this should improve. As to your newspaper business, ironically, Google had the same idea and was actively pitching it a few years ago (I was part of a group of publishers was presented the idea on a visit to their office a while back). I haven't heard much about it since so I assume they abandoned the idea, but it might be worth it for you to take a look and see what they were doing and how far they got. - Greg David,

You bring up a very good point about Geo-location. Theoretically, Google should be able to geolocate ads very well, but they seem to be having problems. I don’t know why that is, but geolocation of media and ads seems to be gaining traction so this should improve.

As to your newspaper business, ironically, Google had the same idea and was actively pitching it a few years ago (I was part of a group of publishers was presented the idea on a visit to their office a while back). I haven’t heard much about it since so I assume they abandoned the idea, but it might be worth it for you to take a look and see what they were doing and how far they got.

- Greg

]]>