Comments on: 5 Social Media Myths

By: Greg

Greg — Sun, 13 Jun 2010 04:50:11 +0000

Mike,

You’re absolutely right. In the original post that I linked to, I even put (except newspapers). The main problem is that a sizable proportion of newspaper revenue came from classifieds and that’s all moving to the web.

However, I thinks magazines have a much better future. I say why here: http://www.digitaltonto.com/2010/why-magazine-publishers-are-set-to-make-a-comeback/

- Greg

By: Mike Pascale

Mike Pascale — Sun, 13 Jun 2010 00:24:09 +0000

Hi, Greg!

Very informative as usual. One point:

“As I wrote in an earlier post, despite the hype, there is no demonstrable trend away from traditional media.”

The exception, of course, is newspapers. Seattle, Detroit, Denver, Chicago and so many more major and minor cities have seen their half- to over a century-old major papers die and/or absorbed into one just to stay alive. We can see in the rise of Craigslist and the downfall of traditional classified advertising that one part of the “oldest media” is sadly diminished. (Note too the demise of the printed AutoTrader for the web-only site.)

Granted, they are not “dead” and I hope will always survive to some degree in paper form, but they are shells of their former selves. Magazines may be next but we’ll see.

Thanks,
Mike

By: Greg

Greg — Mon, 05 Apr 2010 09:42:38 +0000

Norman,

I agree that social media is becoming increasingly important. However, I’m less sanguine about the hype that surround it, especially the annoying inability of social media practitioners to speak intelligently about anything but social media.

In the end, presenting a distorted picture of the value of social media won’t do it any good.

- Greg

By: norman

norman — Mon, 05 Apr 2010 07:11:52 +0000

The FACT that you get 75 responses so far from a social network tool, does tell you that it is something that marketers should not ignore. If you are able to create a relevant topic for your brand , conversations will tales place. 5 years ago, I might agree with you that traditional media and advertising /marketing being around for 50 years is rock solid, but technology and social patterns partly due to the technology that allows for instant sharing DOES have an impact on communication. I am not saying that advertising and marketing is DEAD, far from it, but to close an eye or a ear to what is taking place out there and how consumers are actually becoming a strong voice in brand selection, we do need to embrace changes and rethink carefully of how we can be more effective. Sure Social Media. networking, marketing is the BUZZ word now. I do not think it is going to overtake or replace the marketing scene but marketers DO NEED to embrace it and evolve and have Social Media Strategy. It is not about how much lower it cost but how to actually have quality and positive dialogue with your actual customers than just see numbers. It is a lot more hard work than placing an ad or event.
Not sure is is myths, but facts that we marketers should seriously think about.

By: Greg

Greg — Fri, 19 Mar 2010 20:25:54 +0000

James,

Thanks. Those are very kind words.

- Greg

By: James Snider

James Snider — Fri, 19 Mar 2010 17:57:29 +0000

Greg,

Great piece. You consistently hit it out of the park. Thank you once again for bringing logic to a world of hype. I am a fan of social media and am using it daily, but I believe that sound marketing depends on more than the use of one tool.

Best Regards,

James Snider
Global Marketing and Social Media Marketing
“Making sure social media marketing is ….marketing”

By: Greg

Greg — Mon, 01 Feb 2010 14:52:34 +0000

Diane,

Interesting points. However, the simple fact is that Social Media isn’t getting the results that match the hype. It’s definitely going to be part of the landscape going forward, but it probably won’t play even close to the role that its advocates hope that it will.

- Greg

By: Diane Wasilisian

Diane Wasilisian — Mon, 01 Feb 2010 14:46:24 +0000

Hi Greg
I believe the younger generation who has not had the experience in other marketing mechanisms are now coming out as guru’s because that is how it works in business. Each new generation comes with new ideas and tools because that is how they communicate and react. When we do marketing it is hopefully to get someone to take an action or remember the brand when they go to purchase something. For the younger generation it is social media but at the end of the day is it the only thing that will meet the needs of the different audiences probably not but as someone who is diving in because I believe if you are not plugged into the new group of buyers and discussion happening on the internet you are going to loose out. But do I think the standard marketing tools don’t work anymore no, I think they have their place but honestly I through more direct mail away than I care to tell you.

By: Greg

Greg — Sun, 31 Jan 2010 03:24:56 +0000

Lisa,

I’m glad to hear that it’s helpful.

btw. How are you marketing your company? Trade shows? Direct response?

- Greg

By: Lisa

Lisa — Sun, 31 Jan 2010 00:27:17 +0000

Hi Greg,
Good article. Realizing you focus more on the major corporations of the world, and I am not, I still benefit from the information you write about. In my short time frame of experience and limited buget for advertising, I believe a beginners main focus should not be in social media – but to use it as an addition to other avenues.
“small and learning”
Lisa